10 Hidden Meanings Behind Popular Car Brand Logos


We always tend to think that logos just makes the name and branding for a company. We can see that every company has their own design in their logos and they have their own ways on how they can use it and maximize it. But what we don’t know is that these logos have their secret messages that we don’t actually know.

Automotive companies surely creates wonderful ideas and concepts when it comes to making their logos. These logos isn’t just shapes that they combined for nothing but it actually hides deep meanings. Here are the meaning behind the 10 popular car brands.

1. Audi

Audi is the last name of its founder, August Horch. It means “to listen or hear”. This becomes “audi” when translated to Latin. Originally, these circles are combined logos between DKW (motorcycles and small cars), Wanderer (midsize cars), Audi (deluxe midsize cars), and Horch (high-end, luxury vehicles), the company later became a subsidiary of Volkswagen, and merged into a single company under the name Audi.

They revised the logo making it polished chrome rings as a sign of power, sophistication, and loyalty between the four companies.

Audi logo

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